Why innovation doesn’t mean technology

Innovation is now so closely associated with what’s new in data-driven technology and AI that we risk losing sight of the potential that rests with innovating around behaviour. According to our strategist, Lloyd, as brands formulate their plans for 2020, one strong people-based innovation is to put taboos at the centre of your thinking.

In his article for WARC, Lloyd covers how breaking taboos isn’t a new idea, and suggesting that with brands’ relentless pursuit of relevance, there are huge benefits in aiming at what normality might become.

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