Zaid is an award-winning brand and communications expert with 20 years’ experience across some of the world’s most iconic brands, both client and agency side.

He is an elected member of the Council at the Institute of Practitioners in Advertising and was named by City A.M. as one of the UK's Top 30 most influential people in media, advertising and communications.

Starting his career client-side at Unilever, Zaid propped up a generation's pulling power with the promise of the Lynx Effect. Over in adland, the scent of success followed him across senior strategic roles at Mother and TBWA, as MD of digital agency Saint and then as CEO of McCann London, where he led the agency's transformation agenda.

Zaid joined as CEO of Above+Beyond in 2016, and is founding partner and Group CEO of The Beyond Collective.

Nic is an entrepreneur of 20 years’ experience, co-founder of advertising agency Above+Beyond and Group Operating Officer of The Beyond Collective.

Having passed up a law degree to bag the country’s first single honours in film theory, Nic joined entertainment marketers Creative Partnership, where he quickly became their youngest ever board member. As well as spearheading their push into home entertainment through DVD, Blu-ray, streaming and beyond, Nic found time to handle the UK launch of Avatar, Lord of the Rings and a few other films you may have heard of. In his leisure time, Nic founded pioneering digital agency Perfunktory, working with Egg, Mean Fiddler and Channel 4, the first company to live stream a festival in the UK.

Nic started Above+Beyond in 2012, and founded The Beyond Collective with Zaid in 2018.

Dom is Chief Creative Officer of our creative agency, Above+Beyond.

Dom is an internationally awarded creative who has developed game-changing campaigns for some of the world’s most iconic brands.

Originally a digital native, learning his craft at Media Arts, Dom then evolved into an integrated Creative Director, working at some of the leading agencies in London, San Francisco, Singapore and LA.

At BBH London, where he became Managing Partner, Dom created campaigns for brands in all media, from TV ads to Mobile apps, including Axe, Audi, Barnado's, Levis, Mentos, Unilever, Virgin Media, Johnnie Walker, Barclays Bank and ASOS. During this time BBH London won Agency of the Year twice, was Digital Agency of the Year at the Webbys and was the IPA Agency of the Year for Effectiveness.

Ed is Co-Founder and Managing Director of our media agency, Yonder Media.

Ed works with clients to break down the barriers between advertising and other communications channels, in line with the group's ‘Age of the Audience’ proposition.

Ed has an extensive background in media, data, and integrated communications, as well as experience in building and developing agencies. Prior to launching Yonder, he cut his teeth at media independent BLM (now called Arena Media), leading accounts such as Tesco Bank, Next, American Express and LG. At Havas, he set up and ran Forward, the bespoke agency created to handle the global Telefonica O2 account. He was also Group Managing Director of digital agency Fullsix, launching a media agency under the Fullsix banner in 2016.

Laura heads up production at The Beyond Collective, across Above+Beyond and our studio. She joins from Uncommon and her prior to this she was Executive Producer at AMV, where she oversaw the ASDA account and led on major projects including Bombay Sapphire’s Cannes Lions award-winning Design Museum installation. Laura also spent seven years in production roles at BBH, where she worked with our ECD Dom Goldman.

While her experience includes numerous high-profile, big-budget television campaigns, Laura is also focused on delivering 360-degree campaigns for critical pieces of business and has earned a reputation for developing non-traditional production approaches to fit with client format and budget restraints.

Tom is Managing Director of our strategic consultancy, Frontier.

Tom has ultimate responsibility for the health, happiness and success of our all client partnerships, assembling the right best-in-class talent specific to the need. Working alongside David Frymann on strategies to unlock growth, Tom actively leads all of Frontier’s projects as a single point of contact for our clients.​

Tom cut his teeth at BBH on the Levi’s and British Airways accounts, as well as working on Woolworths. The career that followed has taken him across the full gamut of integrated and award-winning strategy and creativity for clients including PlayStation, Guinness, MasterCard, Unilever (Lynx) and Nokia, at agencies including Wieden+Kennedy, Mother and AMVBBDO.​

As Managing Partner for MasterCard at McCann London he led the team working across the brand’s full marketing portfolio from NPD and trade engagement, through to TTL activations of key sponsorships including the BRIT awards and the Rugby World Cup.

David is a strategy expert and entrepreneur with 20 years’ experience working on some of the world’s most recognisable fashion, retail, food & drink and automotive brands.

David started his career at TBWA, where he working on Nissan, turning complex data into meaningful opportunities for dealerships across the UK. While there, he also worked on Cannes & D&AD award winning campaigns for John Smiths, adidas and Skittles, before moving to Y&R to work on Marks & Spencer, where he created the CSR platform Spark Something Good, which was campaign of the year at the PR Week Awards.

Prior to joining us, David held the position of Planning Partner at McCann London, working across Godiva, Premier Foods and L’Oreal, and filling the awards cabinet with a Clio, a Jay Chiat, a Global Effie and an IPA Award during his time there.

Oli oversees all New Business and Marketing across The Beyond Collective, helping new clients unlock the wealth of talent within the agency.

With over 15 years of experience in New Business & Marketing, Oli has worked at agencies including Engine, mcgarrybowen and dentsu International, on brands that include United Airlines, Coca-Cola, Canterbury and The Mercedes AMG Petronas F1 Team.

Richard is a qualified Chartered accountant and experienced Commercial Director, but, in line with the diverse careers of The Beyond Collective team, his career path has also led him through a brief spell in the music industry, and a continued association with Premier League football.

Richard was appointed Finance Director of Lowe Howard-Spink, and worked within the Lowe Group for 9 years performing various roles from Managing Partner to European CFO. His experience piqued the interest of the MacManus Group Inc. where he was hired to become the UK Group CFO of the DMB&B Group. In 2005 Richard joined creative production company, Tag Worldwide (later sold to William Lea) as shareholder and Group CFO and commercial director.

Since 2012 Richard has been managing his own business interests and acting as a consultant and advisor to the marketing sector, including his role as Non-Executive Director of The Beyond Collective.