The value of agencies in an uncertain world

“Use your agency to keep it real: people are not captive consumers, but empowered audiences.” Group CEO Zaid Al-Zaidy shared our approach to providing value to our clients with The Drum earlier this month.

“Use your agency to define a credible role for your brand, to inspire how you grow and to make everything you do, and everything you spend, count.”

Reflecting on how we build partnerships with our clients, Zaid gave his view on the ideal agency x client relationship: “two marginally separated centres of gravity, united through both their love for the brand and an ambition to see it grow, fuelled also by a combined creative force that propels the consumer relationship forward and turns audiences not only into customers but fully engaged brand advocates.”


The full article can be read here.
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