You wouldn’t be alone in thinking that the only connection between cookies and Bridget Jones is that they’re a tasty accompaniment to the romcom.
But Yonder founder, Ed, has drawn another link. The demise of (Google’s third party) cookie has been a talking point for some time, and often in terms of the threat to the advertising ecosystem. But what if the cookie has been responsible for everything that’s wrong with marketing? This is what Ed considers, via a Renee and Hugh anecdote, in his latest piece for Campaign.