In a world media first, Above+Beyond launched an interactive 3D billboard for Subway, allowing passers-by to virtually build their dream Sub on-screen.
Running over the weekend of August 20th to 21st 2022, the innovative 3D out-of-home experience provided the public with the opportunity to customise their ultimate Sub on-screen, before seeing their creation come to life.
Subway ambassadors, hidden within the crowd, then surprised and delighted the public by delivering their Sub for them to enjoy.
See a video of how the weekend unfolded here.
We were ad of the day in The Drum (read it here) AND Editors Pick in AdAge (read it here).