The world’s first fully interactive 3D billboard

In a world media first, Above+Beyond launched an interactive 3D billboard for Subway, allowing passers-by to virtually build their dream Sub on-screen. 

Running over the weekend of August 20th to 21st 2022, the innovative 3D out-of-home experience provided the public with the opportunity to customise their ultimate Sub on-screen, before seeing their creation come to life. 

Subway ambassadors, hidden within the crowd, then surprised and delighted the public by delivering their Sub for them to enjoy. 

See a video of how the weekend unfolded here.

We were ad of the day in The Drum (read it here) AND Editors Pick in AdAge (read it here).

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