Depop has joined the Yonder Media family. Yonder has been appointed to handle both the media planning and buying, as well as campaign strategy, seeking to place Depop front-of-mind for more shopping occasions as circular fashion goes mainstream.
Their first campaign uses data to identify potential shoppers, such as festival-goers or those going on holiday in the near future and serves up different variations of the ad to show how Depop can meet their particular clothing needs.
The campaign features singer Charli XCX, alongside a cast of fellow Depop sellers.
Read about the campaign via Campaign