Turns out that when you make a meatless version of a Meatball Marinara that’s just as delicious as the original, chaos ensues. So Above+Beyond found out when they created the launch campaign for Subway’s latest product, which went live at the start of Veganuary.
Directed by Sam Cadman, co-creator of Channel 4 series Trigger Happy TV, the ad captures genuine reactions of real customers who suddenly realise that the taste test they’ve participated in might have gone horribly wrong.
The campaign is running for six weeks across TV, print, radio, OOH, digital, social, POP and cinema.
View the TV ad here.