Sorry Italy

Oven-hot on the heels of their punchy launch ad for Subway which went up against a clown, a king and a southern gentleman, Above+Beyond are now bringing the fight to pizza traditionalists – on their own home turf of Naples.

To celebrate the launch of Subway’s Pizza Sub, the new TV ad, made in documentary style, captures the reactions of Neapolitan pizza purists – some furious, some bemused, some in total disbelief – as they are faced with Subway’s unconventional approach to pizza.

The TV ad is supported by press, OOH and POS activity, which is now live across the UK and Ireland.

View the work here.

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