The independent creative group for the audience age

The Beyond Collective is a micro-network of specialist companies, unified around the common goal of helping clients grow their brands in the age of the audience.

We are home to creative entrepreneurs from the worlds of film, music, brand, media, PR, production and advertising, working collaboratively and independently on a diverse range of client business challenges.

OUR COMPANIES

Our Team

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Zaid is an award-winning brand and communications expert with 20 years’ experience across some of the world’s most iconic brands, both client and agency side.

He is an elected member of the Council at the Institute of Practitioners in Advertising and was named by City A.M. as one of the UK's Top 30 most influential people in media, advertising and communications.

Starting his career client-side at Unilever, Zaid propped up a generation's pulling power with the promise of the Lynx Effect. Over in adland, the scent of success followed him across senior strategic roles at Mother and TBWA, as MD of digital agency Saint and then as CEO of McCann London, where he led the agency's transformation agenda.

Zaid joined as CEO of Above+Beyond in 2016, and is founding partner and Group CEO of The Beyond Collective.

zaid@beyondcollective.com

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Zaid is an award-winning brand and communications expert with 20 years’ experience across some of the world’s most iconic brands, both client and agency side.

He is an elected member of the Council at the Institute of Practitioners in Advertising and was named by City A.M. as one of the UK's Top 30 most influential people in media, advertising and communications.

Starting his career client-side at Unilever, Zaid propped up a generation's pulling power with the promise of the Lynx Effect. Over in adland, the scent of success followed him across senior strategic roles at Mother and TBWA, as MD of digital agency Saint and then as CEO of McCann London, where he led the agency's transformation agenda.

Zaid joined as CEO of Above+Beyond in 2016, and is founding partner and Group CEO of The Beyond Collective.

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Dave isn’t your usual ‘creative’ suspect. He turned down a doctorate at Cambridge and a life as a concert cellist to hitch a ride on the dotcom train. Dave ended up in senior PR and marketing roles for tech brands at KPMG. Finally plucking up the courage to scratch the musical itch, he ditched the day job and made the leap into music production and songwriting in 2003. He signed to Universal Music Publishing the same year and over the next decade worked with artists as diverse as Kylie, The Verve, and Lily Allen, bagging a top ten hit, starting a breaking Radio 1 act and appearing as Band Of The Day in The Guardian.

In 2006 he began working with entertainment marketers Creative Partnership as a musical collaborator and then head of creative for LOVEFiLM and Betway. It was the creative ideas for these brands that led to the launch of Above+Beyond, now a Top 30 agency and a founding company of The Beyond Collective.

david@beyondcollective.com

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Dave isn’t your usual ‘creative’ suspect. He turned down a doctorate at Cambridge and a life as a concert cellist to hitch a ride on the dotcom train. Dave ended up in senior PR and marketing roles for tech brands at KPMG. Finally plucking up the courage to scratch the musical itch, he ditched the day job and made the leap into music production and songwriting in 2003. He signed to Universal Music Publishing the same year and over the next decade worked with artists as diverse as Kylie, The Verve, and Lily Allen, bagging a top ten hit, starting a breaking Radio 1 act and appearing as Band Of The Day in The Guardian.

In 2006 he began working with entertainment marketers Creative Partnership as a musical collaborator and then head of creative for LOVEFiLM and Betway. It was the creative ideas for these brands that led to the launch of Above+Beyond, now a Top 30 agency and a founding company of The Beyond Collective.

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Nic is an entrepreneur of 20 years’ experience, co-founder of advertising agency Above+Beyond and Group Operating Officer of The Beyond Collective.

Having passed up a law degree to bag the country’s first single honours in film theory, Nic joined entertainment marketers Creative Partnership, where he quickly became their youngest ever board member. As well as spearheading their push into home entertainment through DVD, Blu-ray, streaming and beyond, Nic found time to handle the UK launch of Avatar, Lord of the Rings and a few other films you may have heard of. In his leisure time, Nic founded pioneering digital agency Perfunktory, working with Egg, Mean Fiddler and Channel 4, the first company to live stream a festival in the UK.

Whilst at Creative Partnership, he met Dave. They launched LOVEFiLM, Betway, and then decided it was time to get ambitious. They started Above+Beyond in 2012, and founded The Beyond Collective with Zaid and Christian in 2018.

nic@beyondcollective.com

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nic.png

Nic is an entrepreneur of 20 years’ experience, co-founder of advertising agency Above+Beyond and Group Operating Officer of The Beyond Collective.

Having passed up a law degree to bag the country’s first single honours in film theory, Nic joined entertainment marketers Creative Partnership, where he quickly became their youngest ever board member. As well as spearheading their push into home entertainment through DVD, Blu-ray, streaming and beyond, Nic found time to handle the UK launch of Avatar, Lord of the Rings and a few other films you may have heard of. In his leisure time, Nic founded pioneering digital agency Perfunktory, working with Egg, Mean Fiddler and Channel 4, the first company to live stream a festival in the UK.

Whilst at Creative Partnership, he met Dave. They launched LOVEFiLM, Betway, and then decided it was time to get ambitious. They started Above+Beyond in 2012, and founded The Beyond Collective with Zaid and Christian in 2018.

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In his career in production, Christian has worked with more household brands than he can name. We tested him.

Starting his career at MTV making documentaries across Europe, Christian then moved into advertising with RSA, Grey and Ogilvy. He went on to become Deputy Head of Television at DLKW Lowe, producing numerous high profile campaigns for brands such as Halifax, Morrisons, Vauxhall and eBay.

Following this, and identifying a need amongst smaller independents for “plug and play” production capacity, he founded Bullet, the hugely successful outsourced TV production company, working with brands including Jaguar, Adidas, Moneysupermarket and Smirnoff.

christian@beyondcollective.com

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In his career in production, Christian has worked with more household brands than he can name. We tested him.

Starting his career at MTV making documentaries across Europe, Christian then moved into advertising with RSA, Grey and Ogilvy. He went on to become Deputy Head of Television at DLKW Lowe, producing numerous high profile campaigns for brands such as Halifax, Morrisons, Vauxhall and eBay.

Following this, and identifying a need amongst smaller independents for “plug and play” production capacity, he founded Bullet, the hugely successful outsourced TV production company, working with brands including Jaguar, Adidas, Moneysupermarket and Smirnoff.

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Our home, in Bermondsey, is a purpose-built, creative space that fosters collaboration, co-creation and open-thinking across teams, disciplines, companies, and clients.